April 20, 2017 0

5 Keys to Creating a Successful Online promotion

Make It Super Easy to Participate

For optimal participation, remove as many barriers to entry as possible.

Giving consumers extra, tedious steps like having to log in to access your promotion or having too many fields on the entry form decreases the likelihood they’ll enter, so just keep it simple. A complex promotion may seem more compelling to you, but for consumers, the clearer and more concise the entry process, the better.

 

  • Get People Sharing Photos

In fact, a 2012 study by ROI Research found that consumers enjoy pictures the most when engaging with friends on social media, and 44 percent of respondents were more likely to engage with brands if they posted pictures more than any other form of content.

 

3) Make Your Promotions Mobile-Friendly

Right now, 66 percent of promotion views are via mobile. Given the fact that consumers are increasingly accessing your website promotions on their phones, it’s time to consider how these website promotion will look and feel on mobile devices by Mobile-site development.

 

4) Use Paid Media to Supercharge the Promotion

Leveraging the power of Facebook’s promoted posts, Facebook ad and sponsored stories is an effective and affordable way to reach beyond the people who already like your page.

In one case study, paid media increased promotion participation by 55 percent and reduced cost-per-entry by 42 percent.

 

Ref. https://goo.gl/TBpiM8

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