April 20, 2017 0

Online Marketing vs. Online Advertising

You will often find that many people confuse online marketing with online advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.   Online advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential…

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April 20, 2017 0

5 Keys to Creating a Successful Online promotion

Make It Super Easy to Participate For optimal participation, remove as many barriers to entry as possible. Giving consumers extra, tedious steps like having to log in to access your promotion or having too many fields on the entry form decreases the likelihood they’ll enter, so just keep it simple. A complex promotion may seem more compelling to you, but for consumers, the clearer and more concise the entry process, the better.   Get People…

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April 20, 2017 0

Website Development Elements

The internet is ever changing, every year new elements and trend of website design will emerge. To present your company and business well you must integrate elements that are up-to-date. Not only fit the needs of desktop user, but also include smart device in the consideration when working on your site. However it’s not necessary to put every trend that comes about into your website, many of them have the potential to improve your visitor’s…

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7 YouTube Channels Crushing It That You Can Learn From

With more than a billion users watching hundreds of millions of hours and generating billions of views — that’s approximately one-third of all people on the Internet we’re talking about — YouTube has become an extremely powerful discovery and promotion platform. It’s borderline insane to not have a presence on YouTube these days. That’s why I’ve been making that task a priority for my agency. But things are about to get even better: For 2016,…

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April 20, 2017 0

Focusing on Consumer Attitude to Understand Behavior

Traditionally, consumers are thought of as one large group. They act similarly when prompted with specific marketing stimuli and tactics such as discounts, promotional products, and seasonal sales. However, as we continue to increase our visibility into consumer behavior through advanced tracking methods and in-depth web analytics research, we have found that not every consumer is the same. We need to segment our populations into smaller groups for a greater understanding of nuanced behavior. Most…

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April 20, 2017 0

What to do when consumers question your motive to innovate?

As consumers continue to embrace innovation from brands, they question brands’ motives to innovate and believe brands are innovating only for the sack of money, the latest brand study from Edelman reveals. Tilted “Innovation and the Earned Brand”, the report is a global survey of 10,000 consumers in 10 countries, in which more than 1,000 participants are from China. The world we live in today is changing fast, especially in China where digital technology is…

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