Campaign Optimizers

Price-Optimizer of Display Banner, Fragmentation-Optimizer of Social Media Ads, Conversion-Optimizer of Search Engine Marketing, Banner Network Price Optimizer

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Price-Optimizer of Display Banner

To better receive a thorough understanding of your product, service, customers, company needs and/or business goals, our digital marketing consultants can offer group interviews with you and your team members. Our experts can assess the impact and effectiveness of your digital marketing and study what your competitors are doing well. Our team can then identify KPIs for further measurement and evaluation of your online strategy for success. Shaping and prioritizing solutions that will provide optimum impact and effectiveness to suit your budget, time restraints and internal resources is what we do best.

Fragmentation-Optimizer of Social Media Ads

Fragmentation-Optimizer is our biggest advantage in conducting Social Media Marketing Campaigns. We will divide client’s target audience into different sub-groups, which are based on age, interest, demographical, behavioral and psychographic data in social media platforms. Through analyzing the marketing performance, especially the click-through-rate and view-through-rate of each sub-group, those sub-groups with higher performance will be further targeted and a budget increase will be allocated to the corresponding sub-groups. By using this optimization technology, the budget will be allocated more efficiently and eventually the performance of Social Media Marketing Campaign will be enhanced by no less than 30%.

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Conversion-Optimizer of Search Engine Marketing

The goal of Conversion-Optimizer is to get the client the most conversions given the cost-per-acquisition (CPA) goals. Rather than focusing on clicks (CPC) or impressions (CPM), Conversion-Optimizer focuses on maximizing conversions. We will set either a maximum cost-per-acquisition (max. CPA), which is the most the client is willing to pay for each conversion, or a target cost-per-acquisition (target CPA), which is the average amount the client would be willing to pay for a conversion, and then focus either on conversions or converted clicks depending on the conversion bid metric. Using historical information about a running search engine marketing campaign, our program will automatically find the optimal equivalent CPC bid for our client’s ad each time it’s eligible to appear. Therefore, the bid will be adjusted based on the circumstance that the keyword ad has a higher chance to get conversion.

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