|April 20, 2017||0|
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid online advertising.
Search engine marketing Greatly improve the efficiency of distribution and will show all the hot topic to the viewers. User may design the personalized setting to get the newest information more effectively.
As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998.
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon online marketing and online advertising through search engines emerged.