April 20, 2017 0

Online Marketing vs. Online Advertising

You will often find that many people confuse online marketing with online advertising or vice versa. While both components are important they are very different.

Knowing the difference and doing your market research can put your company on the path to substantial growth.


Online advertising:
The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.


Online marketing:
The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products through the internet.


Cr. http://goo.gl/Wg9mUH

Leave a Reply

Your email address will not be published. Required fields are marked *

Powered by O-Square Co. Ltd.
Copyrights © 2017 O-Square Co. Ltd.