Remarketing is a feature that lets you reach out to the people who have previously visited your site, and appear to them with relevant ads across the web or on search engines. For example, when people leave your site without purchasing anything, remarketing helps you connect with these potential customers again. You can even show them a bespoke message or offer that will encourage them to return to your site and complete a purchase.

Remarketing is perfect to match the right message to the right people at the right time. You simply add a piece of code, remarketing tag, to all of the pages of your site. When shoppers come to your site, they’ll be added to your remarketing lists. You can later reach out to these potential buyers while they search on Google or browse other websites.

You can use remarketing in multiple ways, depending on the kind of site you have, your business goals, and your campaign type:

Remarketing for the Display Network

Display ads to your site while past visitors browse the web

Dynamic remarketing (only for advertisers with a Google Merchant Center account)

Show dynamically created ads to your site visitors, powered by your Google Merchant Center account. These ads are created based on the pages your customers visited or how they interacted with your site, and are shown to your site visitors while they view other sites on the web. Dynamic ads include relevant details such as product image, title, and price.

Remarketing for mobile apps

Reach potential customers who have previously visited specific sections of your mobile app, and show them your ads when they use other apps.

Facebook Applications

Remarket your website or app using Facebook online or mobile versions to increase your traffic.

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Total Remarketing Solutions


Let’s say your company sells dress shoes. Using remarketing, you can show ads about men’s dress shoes on Display Network websites to those who have visited the men’s shoes section of your site. You could also show ads about men’s dress shoes to those visitors when they search for men’s dress shoes on Google. Using dynamic remarketing, you could show dynamically created ads that display relevant products to those who visited the men’s shoes section of your site while they visit other sites on the web. To use any of these remarketing options, you’d place a tag across your entire site and then create a remarketing list in AdWords for the “men’s shoes” pages of your site.


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