April 20, 2017 0

Yahoo Advertising & Google Advertising(Pay Per Click – PPC)

Yahoo Advertising & Google Advertising(Pay Per Click – PPC)

Developing a website for your company is a crucial to build your professional image in the internet. However, not only developing a website is important, promoting your website online is also important.

Normally, there’re 2 common way to promote your website online. One way is doing Search Engine Optimization for you website, the other way is doing advertisement in Yahoo and Google Search Engine, which called Pay Per Click (PPC) Advertisement.

SEO is a long-term investment, it takes around 6-9 months to boost the ranking in Yahoo and Google Search Engine. Without a highly sophisticated programmer and well-developed website, it’s not easy to do SEO. However, if you willing to invest in SEO, you will see how SEO help you to increase the revenue for your company.

Pay Per Click (PPC) gain immediate effect after the ad is published in Yahoo or Google search engine. When people search a keyword that you have published a related advertisement, Yahoo or Google would display your ad according to your bidding price and relevant score. If someone click on your ad, Yahoo or Google would charge for your advertisement. However, if your ad display to someone which cost no visit to your website, Yahoo or Google serach engine wouldn’t charge for it.

Below is a brief summary of SEO and PPC.

SEO vs PPC

 

 

 

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